Pure by Hatico

We are real nerds when it comes to processing and selecting the right fabric, because comfort and high standards of quality and design are crucial for us.

Our shirts are designed directly in our traditional and family-run headquarters in Tirschenreuth, in the Upper Palatinate. From basics to functional to the latest trends, stylish and expressive interpretations - pure shirts are perfect for every occasion.

Our design team works at the cutting edge to implement the trends and requirements for each season. The respective collections are created in close cooperation with the world's leading Italian fabric weavers and designers. From plain-colored basics to highly fashionable casual shirts to top business shirts - our product portfolio offers something for everyone.

We mainly use European fabrics and work with long-standing suppliers who share our values and standards. Around 60 work steps are required to produce a shirt. Despite machine support, there is still a lot of manual work involved in shirt production. The craftsmanship of our production partners is evident down to the smallest detail and is very important to us.

We have something for every woman. In addition, our innovative functional shirt with its revolutionary features meets the demands of the 21st century. Each of our products reflects our signature style and the know-how we have acquired over many years. They are made with great attention to detail and embody pure joie de vivre.